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Ballarat Regional Tourism (BRT) is a membership-based, not-for-profit organisation and one of eleven regional tourism boards that make up Victoria’s regional tourism network.

We are the united and independent voice of tourism in the Central Highlands region; encompassing the CIty of Ballarat and Pyrenees and Moorabool shires.


Our mission is to position our regions as the leading regional tourism destination in Victoria, with a resilient and thriving visitor economy.


BRT works collaboratively with its members, government and industry partners to support our region’s visitor economy.

Our priorities are to drive tourism efforts across the areas of advocacy, strategic partnerships, community building, industry development, product development and destination planning in order to ensure exceptional visitor experiences throughout the region.

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